June 14, 2017 11:48 am
You probably have noticed that retro has been on the rise in the last years. We witnessed how this revival of past trends has brought back things we used to cherish, and love. A lot of the industries generated substantial amounts of revenue from putting retro technologies back on the market. But have you ever wondered why retro continues to have strong appeal to consumers? Why we, as humans, continue to this day to be attracted by inventions, and innovations of the past?
There is a certain nostalgic feeling we attribute to these past technologies. According to psychological research, nostalgia is the value we add to objects, and activities we used to engage in. We attribute feelings to our mobile phones because they are part and parcel of our everyday journey. Nostalgia works like a filter for gaining meaning, and appreciation.
But nostalgia is not the only reason why people are still fond of retro technologies. Throughout our entire evolution, humans have always experimented with existing objects, and ideas, to which they applied science with the purpose of improving lifestyles. Retro does not hold a traditional view of how our society should function. It uses the tried, and proven as a way to innovate with simplicity in mind.
The most popular retro technologies
Basic phones like Nokia 3310, 515, Samsung W2016, and the Internet-free MP 01 from Punkt are high on demand. People love them for their extended battery life, high resistance to falls, and classic games. Plus, consumers use them because they cause less distractions. Vinyl records increased the industry’s sales by 30%. Some vintage cameras from Kodak are redesigned using digital capabilities to remind people of how directors, such as JJ Abrams, Christopher Nolan started their careers. Print cameras are gaining better specs. Book lovers and writers place great value on their Kindles.
The Hemingwrite, a smart typewriter known for Wi-Fi connectivity, cloud connection, access to Dropbox, Evernote, and Google Drive, gained tremendous support on Kickstarter. The business is blooming for cassette tapes. Let’s not forget that classic watches, such as the Casios, have now water resistance, accurate time measurement, daily alarm, and auto-calendar. Last, but not least, there are lots of game remakes that fans are still excited about.
There are many technologies on the verge of revolutionizing how we do things: drones, nanobots, smart materials, wearable electronics, super-materials that can withstand high temperatures, and so on. However, there are these existing retro technologies that can acquire new functionalities, and they are right in our pockets.
The success of digital flea markets
Let’s look for a second at Craiglist.org and eBay. Both platforms, worth of billions of dollars in annual sales, have provided people with a certain glossy aspect of buying second-hand. Craiglist started as an e-mail list on the Internet in 1995, and it grew into a powerful web service. Today there are over 80 million classifieds ads posted every month, over 200 million forum messages, and billion views. The value people gained from these flea markets created a shadow economy worth hundreds of billions of dollars.
This is incredible news for the 3.6 billion people with Internet access, and the 1.8 billion on mobile data. But what about the 3.7 billion people with no access to the Internet, or 3 billion mobiles with no data?
Make SMS great again: the super power of interactive SMS
The Super SMS is one of the retro technologies you will hear more in the near future. It is already on the rise in Africa, and the Middle East, and people love it for its interactivity. Traditionally, SMS was used only for peer to peer messaging. But what if we told you ONEm has re-purposed the messaging technology, and revolutionized the way people can interact with any kind of mobile phone? Yes, including the basic ones.
With the popularity of the OTT applications, the majority of people have said SMS is dead, and that Internet messaging is the new king. It can be partially true, for now. However, with ONEm, the SMS gets a new lease on life that enables mobile operators to offer SMS as a terminal of activity. SMS is built into every mobile phone, and now it can deliver content, and services. It revolutionizes the way people communicate from any type of mobile device.
The interactive SMS can now support group communication. It also secures access to a public and private bulletin board where people can create content, sell and buy, post and find a job, socialize, and access life essential messages. Just like Craiglist, Facebook, and Twitter do. The unthinkable emerges without the need for Internet. SMS creates local content, and the demand is driven by mobile phone users. But wait, there is more to this.
You can read your favourite news channels, make financial calculations, language translations, play games, read jokes, listen to podcasts and stories, use Wikipedia, find information about flights, buses, taxis, or hotels. Imagine you can do this and so much more with no apps, nor Internet.
The Super SMS is not only one of the retro technologies that people love for its nostalgia, and simplicity. We created it as an ecosystem that can sustain an ever-growing number of interactive communication, and services. When you use the tried and proven, just like these retro technologies, the possibilities are endless.